People usually come to us asking for a website, an app or an automation. Fair enough. That's the bit you can see. But the tech is the last thing I want to talk about, because the tech only works if the business underneath it is set up to win.
I learned that the hard way in my own businesses. I bought tools before I knew what I was selling, who I was selling it to, or how people would find me. I paid for things that looked great and changed nothing. So now every AETOS build starts in the same place: the Growth Strategy.
A strategy is more than a tech plan
Your $250 Growth Strategy isn't a list of software. It's a plan for the whole business, written down for you, so every dollar you spend after it lands somewhere useful. It covers five things.
1. Your offer
What are you actually selling, and why would someone choose you over the next result? Most owners have a good service and a fuzzy offer. We look at what you do, what your best clients value, and how to package it so it's easy to say yes to.
2. Your pricing and packages
Underpricing is the most common thing I see. We look at how you price now, where you're leaving money on the table, and how to turn one-off jobs into packages and recurring work. If instant quoting fits your business, we map the pricing logic it needs.
3. Who to target
Not everyone is your client, and trying to talk to everyone means nobody listens. We work out who your ideal client is, where they are, and what they need to hear before they book. Everything else is built around that person.
4. Which marketing channels to use first
Google, social media, ads, referrals, partnerships, email. You can't do all of them at once, and you shouldn't. We tell you which one or two to start with for your business and your area, and which ones to leave until later.
5. What to build, and in what order
Only now do we talk about the tech: the website, instant quoting, CRM, automations, hiring funnels. You get a clear order, so the first thing we build is the thing that will make the biggest difference, not the shiniest one.
Why the order matters
Think of it like a house. You can't paint the walls before the slab is poured. A beautiful website sitting on a fuzzy offer and the wrong price is a nicely painted wall with no foundation underneath it. Fix the foundation first, then pour on the fuel.
That's also why it suits more than cleaning businesses. Cleaners, trades, studios, clinics, coaches and online businesses all need the same five answers before a build makes sense. The details change. The order doesn't.
What you get, and what it costs
Your Growth Strategy is $250 USD and delivered in writing within 48 hours, as your own private strategy page you can come back to. Everything runs in writing, so there's nothing to schedule.
If you decide to build with us, the full $250 is credited to your build if you go ahead within 30 days. If you don't, the strategy is yours to keep and use however you like.
Frequently asked questions
Is the Growth Strategy only about websites and software?
No. It covers your offer, pricing and packages, who to target, which marketing channels to use first, and then what to build and in what order.
How much is the Growth Strategy?
$250 USD. The full amount is credited to your build if you go ahead within 30 days.
Do I have to build with AETOS afterwards?
No. The strategy is yours to keep. You can build with us, build it with your own team, or come back when you're ready.
Is it only for cleaning businesses?
No. We started with cleaning because that's where I come from, but the same approach works for any service business or entrepreneur with something to sell.
Can I make changes to the build afterwards?
Yes. Every build is customised to the outcome you're after and includes rounds of revisions, so it's right before it goes live.
Start with the plan
If you're tired of paying for things that don't move the needle, start with strategy. Get your $250 Growth Strategy and we'll map out your offer, your marketing and your build, in the right order.
Strategy first. Then build.
