Ongoing marketing for service businesses and entrepreneurs that keeps the calendar full.
You’ve paid for marketing before and never knew what you got for it. Once your system is built, we grow it with you every month: ads, SEO, social media management, content, follow-ups and your Google profile, all reported on one page so you always know what’s working. Cleaning businesses, trades, studios, clinics and coaches all run on the same system.
How we grow you
Fix the foundation. Then pour on the fuel.

We build your growth system, and you own it
First we build your growth system, and you own it: brand, website, SEO foundations, CRM, pipeline and automations. Payment plans available. Full growth systems usually land between $2,500 and $15,000+ USD.
Built around the outcome you want. We start from your goals, then shape the build to fit how you work. You review it as we go, with rounds of revisions included, so it's right before it goes live.

Then we pour on the fuel
Then we pour on the fuel with Ongoing services: ads, SEO, social media management and content, all running into a system that's ready to convert.
Why marketing so often feels like money down the drain.
- 01A website that only looks fine. It gets visits, but nobody can get a price without waiting to hear back, so they keep searching.
- 02Quotes that go quiet. Quotes go out and nobody chases them, and the jobs you already paid to win slip away.
- 03Marketing nobody owns. The ads person, the SEO person and the CRM person never talk, and nobody reports on booked jobs.
- 04Ads pointed at a leaky system. Paying for more clicks before the follow-up works just loses you money faster.
Strategy. Build. Grow. Scale.
We only run marketing on systems we’ve built or checked, so every dollar you spend lands somewhere that books jobs.
Strategy
Your Growth Strategy looks at your offer, pricing, site and follow-up, and maps what to build first.
Build
Brand, website, instant quoting and CRM: a one-time build you own, with rounds of revisions before anything goes live.
Grow
We run your ads, SEO, social media and content every month, with a one-page scorecard.
Scale
Add outreach, new services or locations, and hiring funnels as the work comes in.
One team looks after the lot, and answers for the results.
Pick what fits your business. Everything runs on systems you own, so if you ever leave, it all stays with you.
- 01
Google and Meta ads →
Campaigns pointed at your instant quote, not a contact form.
- 02
SEO and Google Business Profile →
Get found first in your area, with reviews built into every job.
- 03
Social media management →
Content planned, written and posted for you, with one easy approval step.
- 04
Email, follow-ups and outreach →
Sequences that bring old clients back and win new contracts.

How busy do you want to be?
Each level is tailored to your business after your Growth Strategy.
Keep it running
Your system keeps running smoothly while you focus on the work.
Fill the calendar
More people find you, choose you and book, month after month.
Grow as fast as you can handle
We push for the fastest growth your team can handle.
Built by an owner who learned it the hard way, so you don’t have to.
I didn’t learn this from a course. I learned it by actually going through it, running my own service businesses through years of trial and error: quotes at midnight, missed calls and systems that broke before they worked. Every lesson is built into what we make for you. Now I’m handing you the shortcut.
Shania Gladwell, founder of Growth by Aetos
“Honestly I’m beyond grateful for all your help, guidance and support throughout this whole process… genuinely the best experience.”
“They set up my website and system for Greater West Cleaning Services, based in Sydney, and they did not disappoint! They really took the time to understand me, my vision and what I wanted for my business, right down to the very last detail. Their ongoing support and check-ins have meant so much to me.”
“Since getting everything set up, my business has been running so much more efficiently. With the baby arriving soon, it’s a huge relief knowing I don’t have to answer every phone call. Appointments are booked automatically, even while I’m asleep, which has taken a lot of stress off my plate.”
“Having our emails built out properly has saved us so much time. New inquiries, on-boarding, reviews, re-booking and old customers are no longer completely dependent on someone remembering to send something.”
“Shania and her team demonstrate exceptional care and diligence in their service. If you need help with organising a new website, automations and funnels, contact AETOS. 100% recommended.”
“Before working with Shania and the team, I found AI tools confusing and wasn’t sure where to begin. They made the entire process simple, easy to understand, and stress-free. Everything was set up smoothly…”
“They helped me all the way … and created systems that fit my business. 10/10 recommend.”
“Their instant quoting system is easy to use and has made managing enquiries and sending quotes much easier and more efficient for our cleaning business. What I appreciate most is their excellent customer service. The team is friendly, approachable, and always easy to communicate with.”
“Starting a business can feel overwhelming, but having people you can comfortably ask questions and turn to for support makes such a difference. What means the most is that they check in on me and my little one too. That personal touch goes a long way.”
“Great open transparent communication and they have been able to work around our families medical needs. Also they bring all their own equipment and products and ask each week if there is anything else they could be improving on. 5 stars all the way!”
“With 2 small children we really appreciate a good clean and Beskar do an amazing job, they’re efficient, thorough and friendly. Also the communication has been excellent with prompt phone calls for any changes needed.”
“We have been using Beskar Cleaning for over 1 year now and they are a professional and reliable cleaning service. They clean our house once a fortnight which helps us stay on top of our cleaning. Would highly recommend.”
“They were on time, professional and did a great job. Would recommend them to anyone looking for a cleaner for their home. Happy to use them again.”
A good fit
An established service business or entrepreneur that’s ready for more work and wants one team that answers for the results.
Not a fit
Anyone after guaranteed numbers, or growth on a system we haven’t built or checked.
Straight terms
The terms are set out clearly in writing before you start. You pay ad spend directly. We promise the work and show you the numbers.
What can Ongoing services include?
Google and Meta ads, SEO, your Google Business Profile, social media management, content and email, plus your CRM and follow-ups, with a monthly scorecard.
Is this like hiring a fractional CMO?
In a way. You get the thinking a fractional CMO brings, plus the team that does the work.
How is Aetos different from a growth consultant?
A consultant hands you a plan. We build the system, run it every month and show you the numbers.
How do we work together?
By email and your client portal, with a written scorecard every month. No pressure, everything by email.
Who pays for ads, and do I keep everything?
You pay the ad platforms directly, and yes, everything we build stays with you.
Can I make changes?
Yes. Every build includes rounds of revisions, and it's customised to the outcome you're after.
Custom builds
If it can be done online, we can probably automate it. Just ask.
Quote follow-ups, staff onboarding, review requests, client portals, reminders, or something nobody has built for your industry yet. Tell us what you want automated or built and we’ll tell you, in writing, whether it can be done.
Every custom build starts with the $250 Growth Strategy, because the right build depends on your offer, your customers and how you work. That’s why it’s strategy first, and the full $250 comes off your build if you go ahead within 30 days. Get my Growth Strategy →
Concept build · 12 months of automated follow-upWhat do you want automated or built?
Tell us your name, your business and what you want automated or built. We’ll reply by email.
Tell us what you want builtNot sure where to start?
Get a free Website & Growth Audit. We look at your website, your quoting and your follow-up, and tell you in writing what to fix first.