Aetos Ongoing services · optional, after your build

Ongoing marketing for service businesses and entrepreneurs that keeps the calendar full.

You’ve paid for marketing before and never knew what you got for it. Once your system is built, we grow it with you every month: ads, SEO, social media management, content, follow-ups and your Google profile, all reported on one page so you always know what’s working. Cleaning businesses, trades, studios, clinics and coaches all run on the same system.

Monthly growth scorecardSample · illustrative
Leads142▲ 18%
Booked jobs61▲ 22%
Cost / booking$41▼ 9%
Your biggest lever this month: reply to quotes within 15 minutes.
Sample layout with illustrative numbers, not a client result. Your scorecard shows your own.
200+complete growth systems built for service businesses
4 countriesclients across Australia, the USA, Canada and the UK
Owner-builtevery system shaped by trial and error in my own businesses
SpeakerZenMaid Maid Summit and Clean Like a Pro’s 2nd birthday event

How we grow you

Fix the foundation. Then pour on the fuel.

An AETOS business growth strategy book with the client journey, business ecosystem and growth plan pages
1Foundation

We build your growth system, and you own it

First we build your growth system, and you own it: brand, website, SEO foundations, CRM, pipeline and automations. Payment plans available. Full growth systems usually land between $2,500 and $15,000+ USD.

Built around the outcome you want. We start from your goals, then shape the build to fit how you work. You review it as we go, with rounds of revisions included, so it's right before it goes live.

A laptop and tablet on a coastal terrace, with Meta, Facebook, Instagram, Google Ads, Google Business Profile, LinkedIn and scheduled social media posts all connected to one website
2Fuel

Then we pour on the fuel

Then we pour on the fuel with Ongoing services: ads, SEO, social media management and content, all running into a system that's ready to convert.

Why growth stalls

Why marketing so often feels like money down the drain.

  1. 01A website that only looks fine. It gets visits, but nobody can get a price without waiting to hear back, so they keep searching.
  2. 02Quotes that go quiet. Quotes go out and nobody chases them, and the jobs you already paid to win slip away.
  3. 03Marketing nobody owns. The ads person, the SEO person and the CRM person never talk, and nobody reports on booked jobs.
  4. 04Ads pointed at a leaky system. Paying for more clicks before the follow-up works just loses you money faster.
The Aetos recipe

Strategy. Build. Grow. Scale.

We only run marketing on systems we’ve built or checked, so every dollar you spend lands somewhere that books jobs.

I

Strategy

Your Growth Strategy looks at your offer, pricing, site and follow-up, and maps what to build first.

II

Build

Brand, website, instant quoting and CRM: a one-time build you own, with rounds of revisions before anything goes live.

III

Grow

We run your ads, SEO, social media and content every month, with a one-page scorecard.

IV

Scale

Add outreach, new services or locations, and hiring funnels as the work comes in.

What we can run every month

One team looks after the lot, and answers for the results.

Pick what fits your business. Everything runs on systems you own, so if you ever leave, it all stays with you.

Southern Arc concept build
Concept build · Southern Arc
Three levels

How busy do you want to be?

Each level is tailored to your business after your Growth Strategy.

Maintain

Keep it running

Your system keeps running smoothly while you focus on the work.

Tailored to your business
Grow

Fill the calendar

More people find you, choose you and book, month after month.

Tailored to your business
Scale

Grow as fast as you can handle

We push for the fastest growth your team can handle.

Tailored to your business
Why listen to us

Built by an owner who learned it the hard way, so you don’t have to.

I didn’t learn this from a course. I learned it by actually going through it, running my own service businesses through years of trial and error: quotes at midnight, missed calls and systems that broke before they worked. Every lesson is built into what we make for you. Now I’m handing you the shortcut.

Shania Gladwell, founder of Growth by Aetos

Client email
“Honestly I’m beyond grateful for all your help, guidance and support throughout this whole process… genuinely the best experience.”
Business owner
Residential cleaning company, Western Sydney
Google review
“They set up my website and system for Greater West Cleaning Services, based in Sydney, and they did not disappoint! They really took the time to understand me, my vision and what I wanted for my business, right down to the very last detail. Their ongoing support and check-ins have meant so much to me.”
Mele
Greater West Cleaning Services, Sydney
Google review
“Since getting everything set up, my business has been running so much more efficiently. With the baby arriving soon, it’s a huge relief knowing I don’t have to answer every phone call. Appointments are booked automatically, even while I’m asleep, which has taken a lot of stress off my plate.”
Cathy
Aetos client
Google review
“Having our emails built out properly has saved us so much time. New inquiries, on-boarding, reviews, re-booking and old customers are no longer completely dependent on someone remembering to send something.”
Sophie
Aetos client
Google review
“Shania and her team demonstrate exceptional care and diligence in their service. If you need help with organising a new website, automations and funnels, contact AETOS. 100% recommended.”
Meri
Aetos client
Google review
“Before working with Shania and the team, I found AI tools confusing and wasn’t sure where to begin. They made the entire process simple, easy to understand, and stress-free. Everything was set up smoothly…”
Laraine
Aetos client
Google review
“They helped me all the way … and created systems that fit my business. 10/10 recommend.”
Keiny
Aetos client
Google review
“Their instant quoting system is easy to use and has made managing enquiries and sending quotes much easier and more efficient for our cleaning business. What I appreciate most is their excellent customer service. The team is friendly, approachable, and always easy to communicate with.”
Rachelle
Cleaning business owner
Facebook review
“Starting a business can feel overwhelming, but having people you can comfortably ask questions and turn to for support makes such a difference. What means the most is that they check in on me and my little one too. That personal touch goes a long way.”
Mele
Greater West Cleaning Services, Sydney
Google review
“Great open transparent communication and they have been able to work around our families medical needs. Also they bring all their own equipment and products and ask each week if there is anything else they could be improving on. 5 stars all the way!”
Rebecca
Customer of Beskar Cleaning, Shania’s own cleaning business
Google review
“With 2 small children we really appreciate a good clean and Beskar do an amazing job, they’re efficient, thorough and friendly. Also the communication has been excellent with prompt phone calls for any changes needed.”
Susie
Customer of Beskar Cleaning, Shania’s own cleaning business
Google review
“We have been using Beskar Cleaning for over 1 year now and they are a professional and reliable cleaning service. They clean our house once a fortnight which helps us stay on top of our cleaning. Would highly recommend.”
Brittany
Customer of Beskar Cleaning, Shania’s own cleaning business
Google review
“They were on time, professional and did a great job. Would recommend them to anyone looking for a cleaner for their home. Happy to use them again.”
Sally-Anne
Customer of Beskar Cleaning, Shania’s own cleaning business

A good fit

An established service business or entrepreneur that’s ready for more work and wants one team that answers for the results.

Not a fit

Anyone after guaranteed numbers, or growth on a system we haven’t built or checked.

Straight terms

The terms are set out clearly in writing before you start. You pay ad spend directly. We promise the work and show you the numbers.

What can Ongoing services include?

Google and Meta ads, SEO, your Google Business Profile, social media management, content and email, plus your CRM and follow-ups, with a monthly scorecard.

Is this like hiring a fractional CMO?

In a way. You get the thinking a fractional CMO brings, plus the team that does the work.

How is Aetos different from a growth consultant?

A consultant hands you a plan. We build the system, run it every month and show you the numbers.

How do we work together?

By email and your client portal, with a written scorecard every month. No pressure, everything by email.

Who pays for ads, and do I keep everything?

You pay the ad platforms directly, and yes, everything we build stays with you.

Can I make changes?

Yes. Every build includes rounds of revisions, and it's customised to the outcome you're after.

Custom builds

If it can be done online, we can probably automate it. Just ask.

Quote follow-ups, staff onboarding, review requests, client portals, reminders, or something nobody has built for your industry yet. Tell us what you want automated or built and we’ll tell you, in writing, whether it can be done.

Every custom build starts with the $250 Growth Strategy, because the right build depends on your offer, your customers and how you work. That’s why it’s strategy first, and the full $250 comes off your build if you go ahead within 30 days. Get my Growth Strategy →

A twelve-month automated client email journey for the Rosa House Co. concept brand: welcome, first clean follow-up, review request and seasonal touchpointsConcept build · 12 months of automated follow-up

What do you want automated or built?

Tell us your name, your business and what you want automated or built. We’ll reply by email.

Tell us what you want built
Start here

Not sure where to start?

Get a free Website & Growth Audit. We look at your website, your quoting and your follow-up, and tell you in writing what to fix first.

Want the full plan? Your Growth Strategy is $250 USD and delivered in 48 hours, and the full $250 comes off your build if you start within 30 days. Your 30-day Aetos Growth Engine trial starts the day you pay ($97/month after your 30-day free trial, cancel anytime).
No pressure, everything by email.