Growth systems for service businesses that fill your calendar and give you your nights back.
Quoting at midnight. Missing enquiries because your hands are full. We fix it one piece at a time: brand, website, instant quoting, follow-up, hiring and marketing, built as one system for cleaning businesses, trades and other service businesses and entrepreneurs. Start with a free audit or your Growth Strategy.
For owners who want to be the name people recommend first.
Start with whatever hurts most right now. We work with cleaning, detailing, landscaping, trade and other service businesses and entrepreneurs across Australia, the USA, Canada and the UK.
We start from your goals, then shape the build to fit how you work. You review it as we go, with rounds of revisions included, so it’s right before it goes live. One-time builds, yours to keep, with payment plans available.
Look like the company people expect to pay more for.
People decide whether to trust you before they read a word. We design the logo, colours, fonts and brand assets that make a growing business look established, so you can charge what your work is worth.
- Logo suite and colour palette
- Typography and brand guidelines
- Uniform, vehicle and signage artwork
- Social profile and cover graphics
- Every asset delivered ready to use
A website that sells while you work.
Fast sites that look great on a phone and do one job: turn a visitor into a booking. Clear words, one obvious next step and pages set up to rank in the suburbs you service.
- Custom design, never a template
- Service, area and about pages written for you
- Built-in instant quote and enquiry capture
- SEO foundations and analytics
- You own it outright
They get a price in seconds. You get the booking.
Customers answer a few easy questions and see a price based on how you really quote. Nobody waits for a reply, and every quote lands in your CRM with follow-ups already running.
- Pricing logic mapped to how you really quote
- Packages, add-ons and frequency discounts
- Booking and deposit options
- Abandoned-quote follow-up
- Works on your website and socials
Every lead followed up. Every client looked after.
One place for every enquiry, quote and message. Follow-ups, reminders, review requests, rebooking and newsletters go out on their own, written in your voice.
- Pipelines and lead tracking
- Instant text back and quote follow-up
- Welcome, reminder and review journeys
- Monthly newsletters and reactivation campaigns
- Works alongside the tools you already use
Hire better people without living in a group chat.
A hiring funnel that finds, screens and onboards staff for you, plus the branded agreements, welcome packs and policies that make your business run the same way every time.
- Branded job ads and application funnel
- Screening questions set up compliantly
- Staff portal, training and SOP library
- Welcome packs, service agreements and proposals
- Digital signatures built in
Be the name people find first, in every suburb you serve.
Service and suburb pages, technical SEO and a properly set up Google Business Profile, so more of the right people find you without you paying for every click.
- Keyword and competitor research
- Service and suburb landing pages
- Google Business Profile optimisation and posts
- Review generation built into your journey
- Monthly ranking reports
Ads that end in booked jobs on your calendar.
Google and Meta campaigns tracked to real bookings and sent to pages that quote on the spot, plus targeted emails to commercial clients from warmed-up inboxes.
- Google Ads and Meta campaigns
- Landing pages built to convert
- Booking-level conversion tracking
- Commercial email outreach
- Ad spend paid by you, directly
Every enquiry answered, even while you sleep.
AI assistants that answer, quote and book, an after-hours voice agent that catches every enquiry, and custom automations that connect the software you already use. If it can be done online, we can probably automate it.
- AI enquiry and booking assistants
- After-hours voice agent
- Automated job notes and handovers
- Custom integrations between your tools
- Reporting that updates itself
Run the whole business from one screen.
Self-serve: the AETOS Academy shows you how to build it all, step by step. One inbox, follow-ups on autopilot, online booking and a clear pipeline, plus the full business document library as a bonus. Start free for 30 days, then $97/month, cancel anytime.
- CRM, calendar and pipelines
- Ready-made automations
- Aetos Academy training, step by step
- Online booking and payments
- Bonus: the full business document library
$97/month after your 30-day free trial, cancel anytime.
Fix the foundation. Then pour on the fuel.
Once your system is live, Ongoing services pour on the fuel: ads, SEO, social media management and content, all running into a system that's ready to convert, with a one-page scorecard so you always know what is working.
- Maintain: your system keeps running smoothly while you focus on the work
- Grow: more people find you, choose you and book, month after month
- Scale: we push for the fastest growth your team can handle
How we grow you
Fix the foundation. Then pour on the fuel.
We build your growth system, and you own it
First we build your growth system, and you own it: brand, website, SEO foundations, CRM, pipeline and automations. Payment plans available. Full growth systems usually land between $2,500 and $15,000+ USD.
Built around the outcome you want. We start from your goals, then shape the build to fit how you work. You review it as we go, with rounds of revisions included, so it's right before it goes live.
Then we pour on the fuel
Then we pour on the fuel with Ongoing services: ads, SEO, social media management and content, all running into a system that's ready to convert.
Can I make changes?
Yes. Every build includes rounds of revisions, and it's customised to the outcome you're after.
Built by someone who’s done the midnight quotes too.
Aetos was founded by Shania Gladwell. She started her first cleaning business at 19 while working full-time and learned it all by going through it: years of trial and error, late-night quotes and systems that broke before they worked. Every Aetos build is the shortcut she wishes she’d had on day one.
- 200+complete growth systems built for service businesses
- 4 countriesclients across Australia, the USA, Canada and the UK
- Speakerhas spoken at the ZenMaid Maid Summit and Clean Like a Pro’s 2nd birthday event
- Owner-builtevery system shaped by trial and error in her own businesses
Real words from real owners.
Real reviews from Aetos clients on Google and Facebook, plus customers of Shania’s own cleaning business. Swipe or use the arrows to read more.
“Honestly I’m beyond grateful for all your help, guidance and support throughout this whole process… genuinely the best experience.”
“They set up my website and system for Greater West Cleaning Services, based in Sydney, and they did not disappoint! They really took the time to understand me, my vision and what I wanted for my business, right down to the very last detail. Their ongoing support and check-ins have meant so much to me.”
“Since getting everything set up, my business has been running so much more efficiently. With the baby arriving soon, it’s a huge relief knowing I don’t have to answer every phone call. Appointments are booked automatically, even while I’m asleep, which has taken a lot of stress off my plate.”
“Having our emails built out properly has saved us so much time. New inquiries, on-boarding, reviews, re-booking and old customers are no longer completely dependent on someone remembering to send something.”
“Shania and her team demonstrate exceptional care and diligence in their service. If you need help with organising a new website, automations and funnels, contact AETOS. 100% recommended.”
“Before working with Shania and the team, I found AI tools confusing and wasn’t sure where to begin. They made the entire process simple, easy to understand, and stress-free. Everything was set up smoothly…”
“They helped me all the way … and created systems that fit my business. 10/10 recommend.”
“Their instant quoting system is easy to use and has made managing enquiries and sending quotes much easier and more efficient for our cleaning business. What I appreciate most is their excellent customer service. The team is friendly, approachable, and always easy to communicate with.”
“Starting a business can feel overwhelming, but having people you can comfortably ask questions and turn to for support makes such a difference. What means the most is that they check in on me and my little one too. That personal touch goes a long way.”
“Great open transparent communication and they have been able to work around our families medical needs. Also they bring all their own equipment and products and ask each week if there is anything else they could be improving on. 5 stars all the way!”
“With 2 small children we really appreciate a good clean and Beskar do an amazing job, they’re efficient, thorough and friendly. Also the communication has been excellent with prompt phone calls for any changes needed.”
“We have been using Beskar Cleaning for over 1 year now and they are a professional and reliable cleaning service. They clean our house once a fortnight which helps us stay on top of our cleaning. Would highly recommend.”
“They were on time, professional and did a great job. Would recommend them to anyone looking for a cleaner for their home. Happy to use them again.”
The standard we build to.
Sample brands we designed end to end to show the level of website, brand and system we deliver for premium service businesses. Tap any one to see more.
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Get a free Website & Growth Audit and we tell you in writing what to fix first. Want the full plan? Your Growth Strategy is $250 USD, delivered in 48 hours, and the full $250 comes off a build started within 30 days.
A page that looks busy and premium, even on your flat-out weeks.
A plan, branded templates and custom images, scheduled inside your own system, so you show up every week without filming every job.