A brand that looks premium everywhere, so you can charge like it
Your logo, photos, Instagram, email signature and van should all look like one confident business. We design the whole look, create realistic imagery without expensive photoshoots, and set it all up properly, so customers trust you before they read a word and stop asking for discounts.
If this is your week, you’re not alone. I’ve been there.
- 01“I made my logo on Canva in about ten minutes when I started, and I’ve never fixed it.”
- 02“My van, my website and my Instagram all look like three different businesses.”
- 03“Professional photography costs a fortune, so I just use whatever photos I have.”
- 04“My email signature, Instagram highlights and profile pictures don’t match.”
- 05“I want better clients, but next to the big companies, I look small.”
- 06“People ask for a discount before they’ve even seen my work.”
What your week looks like after.
People judge your business by how it looks, usually before they read a word. If it looks homemade, they assume your prices should be cheap too. Strong branding does the opposite: it lets you charge more, win better clients and be remembered.
We do the thinking and the design. We work out who you serve, what you stand for and what your offer is, then turn it into a logo, imagery and social presence that all match. You don’t have to become a designer to look like a premium company.
- 01
Trusted at first glance
A brand that looks established before you’ve said a word.
- 02
Easier to charge properly
People pay more when they feel confident. Your brand helps them feel it before you quote.
- 03
Matching everywhere
Van, uniforms, website, Instagram, email signature and paperwork that all look like one business.
We build it. You get on with the job.
- Brand direction: who you serve, what you stand for and what your offer is
- Primary logo, secondary logo and icon, in full colour, one colour and reversed
- Colour palette and font pairing chosen for clean, premium readability
- Realistic brand imagery created for you, so you don’t need an expensive photoshoot
- AI imagery blended with your own photos, so everything feels like you
- Social profile images, Instagram highlight bubbles, cover banners and post templates
- Matching email signature design, set up properly in your email
- A simple brand guide so staff, signwriters and printers get it right every time
- Files ready for uniforms, vehicle signage, print and web (SVG, PNG, PDF)
- Optional: branded client documents such as welcome packs, quotes and agreements
Built around the outcome you want
We start from your goals, then shape the build to fit how you work. You review it as we go, with rounds of revisions included, so it's right before it goes live.
One-time build, yours to keep. Payment plans available.
Everything that makes your brand look real
Realistic imagery, without the photoshoot bill
Professional photography can cost thousands. We create realistic, on-brand imagery for your website, socials and documents, so you look established from day one.
AI plus your own photos
We use AI where it saves you money and blend in your real photos, your team and your work, so it still feels genuinely like your business.
Social media creation
Post templates, cover banners and content that match your brand, so your feed looks consistent and professional instead of random.
Instagram bubbles and profile setup
Highlight covers, profile picture, bio and grid set up properly, so a new visitor understands who you are in seconds.
Email signatures that match
A clean, branded email signature set up in your email, so every message you send reinforces your brand.
Who you serve, what you stand for, your offer
Branding is more than a logo. We pin down who your ideal client is, what you stand for and what you’re offering, so everything you publish says the same thing.
Strong branding is the simplest way to charge more and attract better clients. From here you can add social media packages or ongoing social media management, or hand us a full brand clean-up where we do the entire thing: logo, imagery, social, email and documents.
Built around the outcome you want. We start from your goals, then shape the build to fit how you work. You review it as we go, with rounds of revisions included, so it's right before it goes live. Not sure this is the right build? Your $250 Growth Strategy maps what to build and in what order, and the full amount comes off your build if you go ahead within 30 days.
Get my growth plan →Built by an owner who learned it the hard way, so you don’t have to.
I didn’t learn this from a course. I learned it by actually going through it, running my own service businesses through years of trial and error: quotes at midnight, missed calls and systems that broke before they worked. Every lesson is built into what we make for you. Now I’m handing you the shortcut.
Shania Gladwell, founder of Growth by Aetos
“Honestly I’m beyond grateful for all your help, guidance and support throughout this whole process… genuinely the best experience.”
“They set up my website and system for Greater West Cleaning Services, based in Sydney, and they did not disappoint! They really took the time to understand me, my vision and what I wanted for my business, right down to the very last detail. Their ongoing support and check-ins have meant so much to me.”
“Since getting everything set up, my business has been running so much more efficiently. With the baby arriving soon, it’s a huge relief knowing I don’t have to answer every phone call. Appointments are booked automatically, even while I’m asleep, which has taken a lot of stress off my plate.”
“Having our emails built out properly has saved us so much time. New inquiries, on-boarding, reviews, re-booking and old customers are no longer completely dependent on someone remembering to send something.”
“Shania and her team demonstrate exceptional care and diligence in their service. If you need help with organising a new website, automations and funnels, contact AETOS. 100% recommended.”
“Before working with Shania and the team, I found AI tools confusing and wasn’t sure where to begin. They made the entire process simple, easy to understand, and stress-free. Everything was set up smoothly…”
“They helped me all the way … and created systems that fit my business. 10/10 recommend.”
“Their instant quoting system is easy to use and has made managing enquiries and sending quotes much easier and more efficient for our cleaning business. What I appreciate most is their excellent customer service. The team is friendly, approachable, and always easy to communicate with.”
“Starting a business can feel overwhelming, but having people you can comfortably ask questions and turn to for support makes such a difference. What means the most is that they check in on me and my little one too. That personal touch goes a long way.”
“Great open transparent communication and they have been able to work around our families medical needs. Also they bring all their own equipment and products and ask each week if there is anything else they could be improving on. 5 stars all the way!”
“With 2 small children we really appreciate a good clean and Beskar do an amazing job, they’re efficient, thorough and friendly. Also the communication has been excellent with prompt phone calls for any changes needed.”
“We have been using Beskar Cleaning for over 1 year now and they are a professional and reliable cleaning service. They clean our house once a fortnight which helps us stay on top of our cleaning. Would highly recommend.”
“They were on time, professional and did a great job. Would recommend them to anyone looking for a cleaner for their home. Happy to use them again.”
Brand → website → instant quoting → automations → growth.
Brand is step one of the Aetos recipe: brand → website → instant quoting → automations → growth. It sets the standard your website, your quote form and every follow-up message have to live up to. Each piece works on its own. Built in the right order, they feed each other, and growth stops feeling like luck. A great logo on a slow, confusing website still loses the job.
QuestionsFrequently asked questions.
I already have a logo. Do I need to start again?
Not always. Sometimes new colours, fonts and layout are enough. Your free Website & Growth Audit will tell you honestly if your brand is holding you back.
Do you only design?
Most of my work is with cleaning businesses, but we also build brands for tradies and other service businesses: detailers, tilers, landscapers, pest control and more.
Will I own my logo?
Yes. Once it’s paid for, the final files are yours to use anywhere.
How many concepts will I see?
I’d rather show you one or two directions we’ve really thought through than ten rushed ones. Exactly what you get is set out in writing before we start.
Can you help with my business name too?
Yes. If you’re starting out or rebranding, we can include naming in your Growth Strategy.
Can I make changes?
Yes. Every build includes rounds of revisions, and it's customised to the outcome you're after.
Not sure where to start?
Get a free Website & Growth Audit. We look at your website, your quoting and your follow-up, and tell you in writing what to fix first.