SEO

SEO that gets you found on Google without paying for every click

Someone in your suburb types “house cleaner near me” and finds your competitor, even though you do better work. SEO for cleaning companies puts you in front of people already searching for what you do, in the areas you want to work. Unlike ads, the traffic doesn’t stop the day you stop paying.

Rosa House Co. concept build
Concept build · Rosa House Co.
200+complete growth systems built for service businesses
4 countriesclients across Australia, the USA, Canada and the UK
Owner-builtevery system shaped by trial and error in my own businesses
SpeakerZenMaid Maid Summit and Clean Like a Pro’s 2nd birthday event
Sound familiar?

If this is your week, you’re not alone. I’ve been there.

  1. 01“My competitors show up on Google and I don’t, even though I do better work.”
  2. 02“I paid someone for SEO before and never really knew what they did.”
  3. 03“I’m tired of paying for every single lead.”
  4. 04“I want to show up in the suburbs I actually want to work in.”
What you get

What your week looks like after.

We do the technical work, the content and your Google Business Profile, then send you one simple report each month. You’ll always know what we did and what it’s doing for your business.

SEO is part of the optional Aetos Growth Partnership, after your build. I’ll be straight with you: SEO takes time. Most businesses see early movement within a few months, and the bigger results build over six to twelve months. Nobody can honestly promise rankings, and we won’t.

  • 01

    Found first

    Show up for the services and suburbs your best clients search.

  • 02

    Every area covered

    A page for each area you want more work in.

  • 03

    Reported in plain English

    Rankings, traffic and enquiries on one page each month.

Aspect Glass Co. concept build
Concept build · Aspect Glass Co.
What’s included

We build it. You get on with the job.

  • Keyword research for your services and service areas
  • Technical SEO: site speed, indexing, structured data and fixes
  • Service and suburb or city pages written for real people
  • Google Business Profile optimisation, posts and photo updates
  • Review generation, connected to your CRM automations
  • Local citations and directory listings
  • Monthly blog content answering the questions your clients actually ask
  • Link building through genuine local and industry relationships
  • A one-page monthly scorecard: rankings, traffic, leads and what’s next
Get my growth plan

Built around the outcome you want

We start from your goals, then shape the build to fit how you work. You review it as we go, with rounds of revisions included, so it's right before it goes live.

One-time build, yours to keep. Payment plans available.

Strategy first

Built around the outcome you want. We start from your goals, then shape the build to fit how you work. You review it as we go, with rounds of revisions included, so it's right before it goes live. Not sure this is the right build? Your $250 Growth Strategy maps what to build and in what order, and the full amount comes off your build if you go ahead within 30 days.

Get my growth plan →
Why listen to us

Built by an owner who learned it the hard way, so you don’t have to.

I didn’t learn this from a course. I learned it by actually going through it, running my own service businesses through years of trial and error: quotes at midnight, missed calls and systems that broke before they worked. Every lesson is built into what we make for you. Now I’m handing you the shortcut.

Shania Gladwell, founder of Growth by Aetos

Client email
“Honestly I’m beyond grateful for all your help, guidance and support throughout this whole process… genuinely the best experience.”
Business owner
Residential cleaning company, Western Sydney
Google review
“They set up my website and system for Greater West Cleaning Services, based in Sydney, and they did not disappoint! They really took the time to understand me, my vision and what I wanted for my business, right down to the very last detail. Their ongoing support and check-ins have meant so much to me.”
Mele
Greater West Cleaning Services, Sydney
Google review
“Since getting everything set up, my business has been running so much more efficiently. With the baby arriving soon, it’s a huge relief knowing I don’t have to answer every phone call. Appointments are booked automatically, even while I’m asleep, which has taken a lot of stress off my plate.”
Cathy
Aetos client
Google review
“Having our emails built out properly has saved us so much time. New inquiries, on-boarding, reviews, re-booking and old customers are no longer completely dependent on someone remembering to send something.”
Sophie
Aetos client
Google review
“Shania and her team demonstrate exceptional care and diligence in their service. If you need help with organising a new website, automations and funnels, contact AETOS. 100% recommended.”
Meri
Aetos client
Google review
“Before working with Shania and the team, I found AI tools confusing and wasn’t sure where to begin. They made the entire process simple, easy to understand, and stress-free. Everything was set up smoothly…”
Laraine
Aetos client
Google review
“They helped me all the way … and created systems that fit my business. 10/10 recommend.”
Keiny
Aetos client
Google review
“Their instant quoting system is easy to use and has made managing enquiries and sending quotes much easier and more efficient for our cleaning business. What I appreciate most is their excellent customer service. The team is friendly, approachable, and always easy to communicate with.”
Rachelle
Cleaning business owner
Facebook review
“Starting a business can feel overwhelming, but having people you can comfortably ask questions and turn to for support makes such a difference. What means the most is that they check in on me and my little one too. That personal touch goes a long way.”
Mele
Greater West Cleaning Services, Sydney
Google review
“Great open transparent communication and they have been able to work around our families medical needs. Also they bring all their own equipment and products and ask each week if there is anything else they could be improving on. 5 stars all the way!”
Rebecca
Customer of Beskar Cleaning, Shania’s own cleaning business
Google review
“With 2 small children we really appreciate a good clean and Beskar do an amazing job, they’re efficient, thorough and friendly. Also the communication has been excellent with prompt phone calls for any changes needed.”
Susie
Customer of Beskar Cleaning, Shania’s own cleaning business
Google review
“We have been using Beskar Cleaning for over 1 year now and they are a professional and reliable cleaning service. They clean our house once a fortnight which helps us stay on top of our cleaning. Would highly recommend.”
Brittany
Customer of Beskar Cleaning, Shania’s own cleaning business
Google review
“They were on time, professional and did a great job. Would recommend them to anyone looking for a cleaner for their home. Happy to use them again.”
Sally-Anne
Customer of Beskar Cleaning, Shania’s own cleaning business
How it connects

Brand → website → instant quoting → automations → growth.

SEO is growth, the last step of the Aetos recipe: brand → website → instant quoting → automations → growth. It only pays off when visitors land on a website that books them, get a price straight away and get followed up. Each piece works on its own. Built in the right order, they feed each other, and growth stops feeling like luck. That’s why we often build the system first and add SEO on top.

Questions

Frequently asked questions.

How long does SEO take to work?

Usually a few months to see early movement, and six to twelve months for stronger results, depending on your competitors and where your website starts. Anyone promising page one in a few weeks is guessing.

How do I get SEO from Aetos?

SEO is part of the optional Aetos Growth Partnership, after your build. Start with the free audit and we’ll tell you if your site is ready for it.

Do you do Google Business Profile?

Yes. For local service businesses, your Google Business Profile is often the most important part of SEO.

Do I need a new website for SEO?

Not always. If your site is slow, hard to edit or doesn’t turn visitors into bookings, we’ll suggest fixing that first. More traffic to a weak site is wasted money.

Will you lock me into a long contract?

The terms are set out clearly in writing before you start, so there are no surprises.

Can I make changes?

Yes. Every build includes rounds of revisions, and it's customised to the outcome you're after.

Start here

Not sure where to start?

Get a free Website & Growth Audit. We look at your website, your quoting and your follow-up, and tell you in writing what to fix first.

Want the full plan? Your Growth Strategy is $250 USD and delivered in 48 hours, and the full $250 comes off your build if you start within 30 days. Your 30-day Aetos Growth Engine trial starts the day you pay ($97/month after your 30-day free trial, cancel anytime).
No pressure, everything by email.